What does a website do for me?
A website, alongside social media platforms and (if applicable) an e-commerce site, is a vital element of a 21st century business, providing your company with an online presence that ensures you can be found by anyone, regardless of where they are in the world.
Why do I need a website?
That depends on what you want a website to do for your business. The days of it just providing basic information, such as your address and what you sell, are long gone, and websites can now do so much more for your business. Thanks to the nature of the online world, the only limit is your own creativity. Here are five key reasons why you need to move online:
Easy for potential customers to find and contact you
A website should encourage two-way conversation. It can provide information to your potential customers, but what if they want to talk to you? You need to give them the means to get in contact with you and ask questions or interact. You could include something as simple as an email contact form, or look into options like live chat, where customers can chat to you, and receive an instant reply, online.
You may not be able to take orders or answer customers’ questions 24/7, but your website could. With the technology most people have in their homes, Mr Jones might log on to the internet at 3am, and want to purchase some of your products or find out more about what you do. Give him the means to do that, and you could gain a loyal customer for life.
Increased opportunity to sell your products
The world wide web got its name for a reason. There’s nothing to stop someone in the UK looking at an Australian website, or buying from an online shop based in France. With an online presence, your trading partners could come from another town, county or country. If they like what they see, you could find that they open the door to more international contacts. This is especially important if you’re in a niche industry and need to build a client base outside of your current location. You’re no longer limited by physical location, and local SEO – if done correctly – ensures that your business shows up in Google if the customer searches for certain keywords.
Build relationships with new customers
Even if your business was established decades ago, and is firmly rooted in the values of the past, that’s no reason not to embrace the next generation of trading. This is very much the Facebook generation, and for many people, the internet is where their search starts – in the same way that their parents would have turned to the Yellow Pages.
Market your brand
Every page of your website is an opportunity to tell people about your brand – your ethics, your values and what you’re proud to have worked on. The flexibility of the internet means that, whichever way you choose to publicise yourself, you can be supported by your website. Take control yourself, or employ an experienced web designer to do the work for you.
Don’t get left behind by the digital revolution. Whether your company is big or small, planning to expand or just in need of something to raise its profile, your online presence can speak volumes about you.
How Media Launch can help
If you’ve got the opportunity to shout about how great your business is, you should grab it and let the world know, and Media Launch are ready to help you make that announcement. We can help you build an optimised website that attracts customers and increases sales for your business. Get in touch today, and let’s make your online presence as big as your dreams.